In cities like San Francisco, shoppers have a number of ways to order groceries online for home delivery. But one startup there thinks that by mimicking Amazon's Prime service and selling subscriptions for unlimited free delivery, it can change customers' behavior and generate a great deal more orders.
Instacart, a current Y Combinator company that came out of stealth mode earlier this month, has been letting users in an invite-only beta buy groceries with quick delivery through its iPhone app for some time. One-hour delivery costs $10, while three-hour delivery runs $4.
Now, CNET has learned, the company has … Read more