is soon to release a new annotation tool for their recommendation-and-bookmarking service. Called Buzz It, the new functionality will be part of Yoono's installable toolbar for Firefox and Internet Explorer. Buzz It closely rivals the usefulness and functionality of Clipmarks
, and Grouptivity
--giving users a way to archive and share content they find on the Web. The company was showing it off in the exhibition floor at this week's Web 2.0 Expo
Clicking the new Buzz It button displays a dialogue box that lets you pull in various pieces of media, from whichever page you're viewing, into what Yoono calls a "memo." You can share each memo with others either by posting the memo to your blog or by sending it via e-mail. If you don't already have a blog, Yoono provides all its users with their own pages, complete with an RSS feed, to keep track of all bookmarked and noted items
Users also get a contextual menu option on any Web page to add a link or entire story to one of their memos. This eliminates the need to use bookmarkets or the Yoono toolbar itself.
This new feature reminds me a lot of Grouptivity, which I looked at yesterday. What Yoono has done very well, however, is to give people the option to bookmark several items at once and send those all in a single e-mail. I was pleased to find that instead of having to dig up e-mail addresses, Yoono had integrated Plaxo-like functionality to let you grab your contact lists from a number of e-mail providers. There's also a neat "save to my computer" option, which will export your selections into an HTML file you can open in any browser.
There are a ton of these personal annotation and recommendation tools cropping up, including del.icio.us', StumbleUpon,, and share2me, to name a few. While it's unfair to say there can only be one, Yoono's effort is very user friendly. To get notified of the public launch of the Buzz It-enabled Yoono, there's a sign-up on Yoono's blog.
More shots after the jump.
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