The first line in an open letter from research firm Forrester to Facebook CEO Mark Zuckerberg is: "Facebook is failing marketers."
Apparently, Nate Elliot, Forrester's vice president and author of the open letter, doesn't mince his words. Elliot is drawing his conclusion from a study Forrester published on Monday that surveyed hundreds of executives from large companies in the US, Canada, and the UK. The results of the study claim that placing ads on Facebook doesn't necessarily drive users to brands.
Here's more from Elliot's letter:I know this statement sounds remarkable, perhaps … Read more