Online influence-tracking startup Klout today launched Klout for Business to flip its scoring system for the benefit of brands.
Founded in 2008, Klout measures influence by scoring a person's activity and relationships across Facebook, Twitter, LinkedIn, and other sites. The San Francisco-based company has primarily used its scientific formula on status to show people how they measure up against their peers. Klout says it's scored more than 100 million people, and claims to analyze 2.7 billion pieces of content and connections each day.
Klout does bring in some money -- likely low double-digit millions this year, according … Read more