MTV is splitting itself into two divisions, in what it calls a "creative" reorganization (so much better than those stodgy old-world reorgs, which are no fun at all).
One of the new divisions will be focused on short-form video, music and news programming that will be shown both on TV and across their growing number of other platforms, such as the broadband Web and mobile phones. The other division will focus on creating longer shows for television.
The change is sign that MTV has recognized their audience's relationship with the TV is changing rapidly. These days, the … Read more