Advertisers and the Internet's overseers seem unable to reconcile a profound disagreement about the future of Internet addresses.
Three prominent groups representing advertisers--the Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and the American Association of Advertising Agencies (4A)--have come down hard on a program to dramatically expand the number of Internet addresses beyond .com and .net to a new class that could include everything from .berlin and .movie to .plumber and .pepsi. The International Corporation for Names and Numbers (ICANN), which oversees Net addresses globally, approved in June the program to expand these so-called generic top-level domains (GTLDs) starting in 2012.
The three groups urged ICANN to reconsider the domain-name expansion program. The strongest terms came from the ANA, which outlined its concerns in an August 4 letter to ICANN that threatens broader and "far more expensive" action than just strongly worded correspondence.
"Should ICANN refuse to reconsider and adopt a program that takes into account the ANA's concerns expressed in this letter, ICANN and the program present the ANA and its members no choice but to do whatever is necessary to prevent implementation of the program and raise the issues in appropriate forums that can consider the wisdom, propriety, and legality of the program," ANA said in its letter. … Read more