Pinterest users twice as likely to buy stuff than Facebook users
Are you more apt to buy an item you see pop up on Pinterest or Facebook?
Most of the Pinterest and Facebook users polled by marketing firm SteelHouse said that the sites play a key role in their online buying. But Pinterest users are twice as likely to buy items they see on the site than are Facebook users.
Drilling further the results of the 309 online shoppers polled, 59 percent of Pinterest users said they've already bought something they saw pinned on Pinterest. In comparison, 33 percent of Facebook folks said they've bought a product or service … Read more