LAS VEGAS -- Redbox Instant by Verizon isn't a Netflix killer, and it's okay with that.
Executives from the joint venture were at the Consumer Electronics Show to talk up its video streaming and DVD rental service, which went into beta a few weeks ago.
CEO Shawn Strickland, a former Verizon executive, wanted to make it clear Redbox Instant would not compete against Netflix. His service would offer up new and some older movies -- and only movies. He said he believes there's a segment of consumers who are hungry for nothing but a film experience.
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