Blame holidays for Instagram slippage, AppData says
What's really behind today's reported decline in Instagram numbers? AppData -- which touched off a firestorm today when the New York Post used its data to suggest that Instagram had lost nearly a quarter of its daily users -- says that the holidays are likely to blame, rather than proposed changes to its terms of service.
"Though the terms-of-service change spurred a lot of negative media attention and complaints from users, the decline in Facebook-connected daily active users began closer to Christmas, not immediately after the proposed policy change," said Brittany Darwell, speaking on behalf of … Read more