One of Microsoft's biggest retail goals for holiday 2014 is to sell 16 million Windows tablets, according to alleged Microsoft strategy documents obtained by Paul Thurrott, editor of the Windows SuperSite.
To achieve this goal, the Softies are going to be increasing retail spending, according to Thurrott's report. Last fiscal year (ending June 30, 2013), Microsoft spent $241 million on its retail Windows efforts. This year, that amount will jump to $405 million, according to Thurrott's information. Of that $405 million, $131 million will be spent on incentives and offers, with the remaining $274 million going toward … Read more