Product

Channel changing: What exactly is a product?

By Nick de la Mare, Associate Creative Director, frog design

There's a saying I remember from when I worked in advertising: "nothing kills a bad product faster than a good ad." That seemed to make a lot of sense when I heard it, but the more I look back I realize that it's defining things so narrowly as to be absurd. What IS a product anyway? A service-based thing like a house cleaner or a mechanic? A single-minded tool like a cup or hammer? Something digital and deeply nebulous like a Wi-Fi network? And what does &… Read more

Behind the design: frog designer Robert Curtis talks about creating SanDisk's new flash drives

SanDisk, the world's largest supplier of flash storage cards, has introduced an innovative new family of USB flash drives, including the world's first backup USB flash drive with simple backup software activation at the touch of a button. frog design, my employer, provided the design language for the entire new SanDisk USB family, and I asked my colleague Robert Curtis, executive creative director industrial design at frog, a few questions about the design process:

What was the first thing SanDisk said to you about the design when they initially approached you and your team? Robert Curtis: SanDisk is … Read more

The business leader 2009: Chief Meaning Officer

2009 will be a year of major uncertainty. The doom and gloom of the economic downturn, the deterioration of mass markets, the pervasiveness of the digital lifestyle, a host of explosive political conflicts, and the fragmentation of traditional societal institutions are causing anxiety and propel a new search for simplicity and non-economic value systems.

Consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to contribute and do something "meaningful" rather than just acquire things. Trust and reputation are no longer enablers for the exchange of goods, services, and information, they are replacing them. … Read more

Metromantics

Location matters. Black Swan-author Nassim Nicholas Taleb finds "living in big cities invaluable because you increase the odds of serendipitous encounters – you gain exposure to the envelope of serendipity." That's particularly true for romance. People move to big cities not to advance their careers, party, escape, disappear, be a star, and so on. The chick-flick fan that I am, I remember very well that candid line from Sex and the City (the movie): "I came to New York City to fall in love." Exactly. "Anyone who's predicting the decline of big cities has … Read more

Monocle launches Monocle Weekly: Small talk, big issues

Yes, we live (again) in the "age of conversations." There is something reassuring about listening to smart people having cultured conversations. When I was young, I would listen for hours to music-free radio programming that sounded like black-and-white movies.

Today, Monocle Magazine brought some of that magic back by launching Monocle Weekly, a 30-minute audio podcast. Hosted by editor in chief Tyler Brûlé, the short-form show extends the publication's monthly print content by offering fresh angles on stories in current and past issues, discussions, previews, field reports, and interviews. The light conversations on serious … Read more

Newsweek asks design firms to "resurrect the Republican brand"

A somewhat unconventional yet challenging task: Newsweek invited four "hot (and nonpartisan) design firms" to provide ideas and design direction for "resurrecting the Republican brand," featured in this week's (December 29) print issue. The full-page feature presents concepts by frog design (full disclosure: my employer), Pentagram, Razorfish, and The Groop.

The article is not available online so check it out at a news stand (and support print media!).

Simple is not as simple as it seems

An article in the New York Times says customers are being more attracted to "simple" products:

And, as it turns out, the buyers of consumer electronics could very well have been a leading economic indicator. Over the last year, they chose to buy two inexpensive and simple products, the Wii and the Flip, over competing gadgets bristling with more features.

But the article conflates two different definitions of "simple"

Doing a focused function or small number of functions (i.e. it's "simple in what it does") Being easy and intuitive to use (i.… Read more

Last minute gift guide: data devices

By Chelsea Holden Baker

Does a loved one suffer from infomania? Do you have an incorrigible number-cruncher on your gift list? Whether your favorite data-tracker is a runner or a gardener, here are five devices that could be a hit at home this year.

1. Fitbit

About the size of a thumb drive, this fitness and sleep tracker discretely clips to your clothes. At home, it auto-syncs with its base station and uploads information (such as how many calories you burned that day or how many hours you actually slept) to a website where you can track data for yourself, … Read more

40th Anniversary of "Mother of all demos"

Today is the 40th anniversary of what came to be known as "The Mother of All Demos", Doug Engelbart's presentation to the Fall Joint Computer Conference in San Francisco. In this one 90 minute presentation he showed, in working form, for the very first time all of the following technologies:

The mouse Graphical user interface with point and click and menus Intermingling of text and graphics within a document, styling of text in a document Hypertext and linking between documents Remote collaboration plus videoconferencing

That's a pretty astonishing list. It basically described the landscape of computing … Read more

Only open news is good news: Apture, Washington Post, Times Extra

These days, you don't need to launch portal sites that vie for new audiences. You're better served leveraging existing applications to provide new functionality for venues that already attract a fair share of eyeballs or that even cultivate their own communities.

Internet activist Lawrence Lessig points out a feature of Apture, a rich media content compilation platform, that promotes government transparency by allowing bloggers and other publishers to embed links to rich media background info on politicians and their records (i.e., key moments of testimony in videos, historical source materials, government documents, and even bills and resolutions). … Read more