CHICAGO--The crux of Adobe Systems' platform strategy is in AIR.
AIR, or Adobe Integrated Runtime, is a download that lets Web applications run on a desktop. With AIR applications, people can work offline and drag and drop items like graphics or text between Web and desktop applications.
AIR is still in beta, but Adobe and many other software developers are already building applications on it. For Adobe's platform business, AIR gives the company a way to extend its investments in Web documents and Web development tools onto desktops across different operating systems.
Rather than compete head-on against Microsoft and Java vendors for developer interest, Adobe's focus is on Web technologies and services, chief software architect Kevin Lynch said Monday at the company's Max conference here.