Brazil, the biggest nation in Latin America, has a number of firsts to its name. It's got the world's best football (soccer in the parlance of you Americans), the country is leagues ahead of everybody else on Planet Earth when it comes to alternative energy--and its citizenry have taken over Orkut. I'm still not clear why Brazilians so groove on this particular social network, but "quem sabe?"
So would the same formula, tailored for a North American audience, work the same magic north of the border? I put the question to Joe Kraus, whom I … Read more