Finding the hot conversation keeps getting easier, but predicting what the next big trend will be continues to be a crapshoot. Palm and Federated Media have teamed up to create a new tool called Trend Tracker that does its best to figure out, what in fact the next top trend will be by analyzing items that are gathering buzz.
The system is a mix of tools that can help spot popular URLs and trending topics before they hit it big. But it's more about organizing that data in a simple-to-parse format.
Included are the current top 30 trending topics on Twitter, which can be stacked up against each other to see what's pulling in the highest percentage of tweets. Each trend is represented over a 24-hour time line, where you can see how each particular trend has gone up or down in popularity.
But 24 hours doesn't tell the full story, which is why the tool will soon expand to keep an archive that covers the last 10 or 30 days.
Along with the top 30 trends, Trend Tracker includes a "Pre Trend Watch" (emphasis mine) which tracks five up-and-coming trends that are about to break into the top 10 based on their velocity--the speed in which tweets on that particular topic are gaining in popularity. These are also marked in the trend archive with a little blue flag.
When I was looking at the tool last week, one of the most interesting things this picked up on was… Read more