Though the consumer PC market may be in the doldrums, you can't pin the blame on the iPad, at least according to the folks at research firm NPD Group.
Many analysts have attributed the latest slump in portable PC sales to cannibalization by the iPad, claiming that consumers are opting for the popular tablet instead of buying notebooks and Netbooks. But in a report issued yesterday, NPD's Stephen Baker disagrees, saying that the rate of cannibalization has actually dropped in recent months.
Surveying Apple iPad owners in March, NPD's "Apple iPad Owner Study II" report found that only 14 percent of early iPad buyers (those who've owned one six months or more) chose an iPad instead of a PC. And over the recent holiday season, that number dropped to 12 percent, according to Baker.Related links 2010 PC growth sees slowdown, tablet cannibalization Has Apple's iPad finally killed the Netbook? The 'post-PC era' might be closer than we think Tablets are the 'post-PC era'? I beg to differ
Looking further, the cannibalization of Netbooks by the iPad has actually fallen by 50 percent among recent iPad buyers compared with the earlier adopters. Overall, more than 75 percent of the people polled said they bought an iPad without any intention of buying anything else.
So if the iPad isn't the culprit, what's to blame for the downturn in PC sales? Baker looks a bit farther back in time.… Read more