When your ethos revolves around being healthier-than-thou and a little holier-than-thou, it's possible to lurch into sanctimoniousness.
But how can you be sanctimonious when you're launching an iOS app? You can, I suppose, but you shouldn't.
Instead, Chipotle has clearly spent a lot of time and money to make something that, once you watch, disarms you entirely to its beliefs and therefore its food, and makes you want to download its app.
Which is actually a game app called "Chipotle Scarecrow.".
I am grateful to The Week for happening upon this ad, which features Fiona … Read more