Getting ready for AMA's Hot Topic: Search Engine Marketing conference, which I'm chairing, next month has gotten me thinking about what truly constitutes a "hot topic." Online, folks' interests are fleeting. Remember "the good ol' days" when something was the hot topic for weeks or even months? Now, hot topics can come and pass before you even knew they were hot.
On the upside, the Web has made the tracking and monitoring of what's hot easier than ever before. Wondering what products are taking the world by storm? Can't have your morning … Read more