market

Microsoft gobbles up AV ground

Microsoft Security Essentials may not have done well in recent independent tests, but it's now the global leader in security suite market share for the first time since it debuted in 2009, says Opswat's latest study.

Opswat gauges usage by looking at the software installed on computers running their AppRemover program. The data came from more than 150,000 computers.

When asked about the differences between Opswat's numbers and research and analysis firm NPD, Opswat marketing manager Elisse Lockhart wrote in an e-mail, "Our data looks at all applications installed on machines and aggregates various versions … Read more

IDC device maker ranking shows Apple value, Samsung volume

In the brave new world of connected personal computing devices, Hewlett-Packard is a distant No. 4, with Samsung and Apple leading the way.

Think of IDC's "Worldwide Smart Connected Device Market" report as the 21st century equivalent of PC maker rankings.

Personal computing today includes tablets and smartphones, not just the laptop in your father's home office.

That global smart-connected device market grew 27.1 percent year-over-year in the third quarter to a record 303.6 million shipments valued at $140.4 billion, IDC said today in a research note.

"HP, which is virtually non-existent … Read more

Microsoft tries #DroidRage thing again -- doesn't take

Call it a Microsoft holiday tradition. The annual #DroidRage Twitter campaign is back.

The general idea of #DroidRage is to "share your Android malware horror story."

And while there are some tweets supporting Microsoft, they aren't easy to find -- despite this tweet by Microsoft: "Yikes! Hundreds of #DroidRage stories already since our tweet last night."

Instead, the tweets are trending toward flaming Windows.

Here's how adamwiniecki put it: "marketing guru who came up with #droidrage actually secretly works for Google."

He's right. There is precious little about Android malware stories. … Read more

Game firm's Facebook app for virtual assassinations gets offed

We all live with the consequences of our finest ideas.

Or the ones that seemed the finest at the time.

I am confident that when the fine minds at Square Enix created Hire Hitman they had a sense that it would prove popular with men who are boys and boys who think they are men.

After all, this little Facebook app -- launched to promote the no doubt very fine and possibly religious computer game Hitman: Absolution -- allowed you to peg a friend as the target of a virtual hit by the computer game's protagonist, Agent 47, and share a video of the friend's termination, which incorporated a photo of the friend from his or her profile. … Read more

Four app tips from a developer with 20 millions downloads

These days, lots of folks are talking about apps and how they might join what looks like the app gold rush. Unfortunately, like the gold rush of yore, most people will come away deeply disappointed.

A recent New York Times article by David Streitfeld, "As Boom Lures App Creators, Tough Part Is Making a Living," showed the reality of trying to make it in the app-making world. In the piece, one unscientific survey of developers showed these stats: "A quarter of the respondents said they had made less than $200 in lifetime revenue from Apple. A quarter … Read more

HTC turns to new marketing chief

Ailing smartphone maker HTC has hired a new marketing chief to help turn the company around amid a continuing financial downturn.

Benjamin Ho, the former vice president of business strategy and marketing at Taiwanese network FarEasTone and former chief marketing officer of Motorola, will replace John Wang as HTC's chief marketing officer.

Wang's departure was not explained, but the company said he will leave the firm in December, and Ho will begin in January and will be "leading HTC into its next phase of brand marketing and awareness," the firm said in a statement.

The move … Read more

iPad still dominates tablets, but Android grabs market share

Apple's iPad continues to dominate the tablet market, but Google's Android appears to be taking a bite out of Apple's market share.

The iPad lineup made up 55 percent of tablet shipments in the third quarter, according to data released today by ABI Research, a 14 percent decline from the second quarter and its lowest level since the iPad's introduction in early 2010.

The benefactors of that lost market share were Samsung, Amazon, and Asus, as Google's mobile operating system now powers more than 44 percent of tablets shipped, ABI Research said, adding that it … Read more

iPhone 5 propels iOS ahead of Android on U.S. smartphones

The iPhone 5 has proved to be a major factor in Android's battle with Apple's iOS.

According to new data published today by research firm Kantar Worldpanel ComTech, iOS was able to nab 48.1 percent of the U.S. smartphone market during the 12-week period ended October 28, just beating out Android's 46.7 percent share.

But elsewhere around the world, iOS isn't nearly as popular. According to the research firm, Android was running on 73.9 percent of all smartphones purchased in Germany during the same period. Android took 81.7 percent of Spain'… Read more

Analysts turn negative on Windows 8 prospects

Windows 8 got pummeled today by analysts, who cited it as a major factor in tepid PC growth.

The launch of a new Microsoft operating system rarely, if ever, goes smoothly. But Windows 8 is having an especially bumpy takeoff.

The first reason Deutsche Bank listed today for cutting its PC estimates this quarter was a "lackluster initial uptake of Windows 8," in a research note from analyst Chris Whitmore.

After citing the impact of amorphous factors like "macro weakness" and the "fiscal cliff," Whitmore continues.

As in past cycles we expect the introduction … Read more