burger

Burgers made healthier by replacing bad fat with good

The Washington Post recently ran an article about a group of Argentinean scientists working to make a healthier burger. The surprisingly simple thought process behind the research is to take the fat out of beef and replace it with healthier fats. The research team has been experimenting with hundreds of formulations, including ones using substitutes of high oleic sunflower oil and omega-3 fatty acids.

The benefits of omega-3 fatty acids have long been touted, but they is found in seafood, not beef. High oleic sunflower oil is low in saturated fat and could help lower cholesterol.

Noemi Zaritzky, head of … Read more

McDonalds in bid to take over the web

This week sees the Cannes Advertising Festival. Where a lot of advertising people and clients drink themselves silly and whisper sweet everythings into each others' ears.

I love it myself. But, being on the creative side of the business, only when you have something in competition that has a chance of winning an award.

McDonalds has already achieved a victory this week, according to the eyeball counters at comScore.

Not in Cannes (yet), but on the web.

comScore announced this week that McDonalds enjoyed the unprecedented attention of almost 600 million eyeballs in March with their display ads. (that's … Read more

The 404 118: Where we wallow in the Swamp of Sadness

Cheryl Holloway fills in for a snoozing Wilson today and gives us her perspective on the Burger King 12-step program, killer Crocs, Wanted's sneaky viral video, the upcoming Smurfs movie, and the $50,000 Harry Potter prequel. We end the show by collectively begging Daniel Radcliffe to sheath his wooden wand. EPISODE 118 Download today's podcast