FTC said to be 'strongly considering' paid listings probe
The Federal Trade Commission is "strongly considering" a review of whether Web search engines are complying with 2002 guidelines governing how paid listings are disclosed to consumers, according to a search marketing industry group.
The revelation surfaced in a letter sent today to the FTC by the Search Engine Marketing Professional Organization (SEMPCO), in which the organization offers its assistance in revising guidelines on transparency of paid listings appearing in search results
From SEMPCO's letter, as reprinted by Search Engine Land (see full letter below):
We understand that the FTC's Consumer Protection Bureau is now looking … Read more