Apple

Funny or Die explains the new Apple ad: iPhone is your boyfriend

You've probably not been the same since you saw the latest Apple ad.

It's helped you understand your indispensable place in the world, your iPhone's indispensable place in your life, and Apple's indispensable place in American business.

For those who didn't quite get it, the folks at Funny or Die thought they'd rewrite the voiceover to make things a touch clearer.

"We spent a lot of time developing things so that you don't have to watch concerts you paid for," explains the very level voice of Apple reason. … Read more

Rumor Has It: What're you going to do now, Microsoft?

This week has been just crazy.

Among all the fun and games: At WWDC, Apple announced a completely revamped iOS 7, iTunes Radio, new MacBook Airs, a new Mac Pro, and a new OS X. At E3, Microsoft announced a price and release date for the Xbox One. And Sony announced the price, release date, and used-games policy for the PlayStation 4. Everyone cheered, and then passed out from exhaustion.

But because of all the hoopla, I think that Microsoft is going to ease up on its restrictions. What do you think?

Also, Samsung could beef up its Galaxy Note lineup, and an analyst predicts you'll be wearing an iWatch by the end of the year. … Read more

Receive push Gmail alerts on iOS after losing ActiveSync support

Last December Google announced its plans to discontinue support for Google Sync as of January 30, 2013. Sync allowed users to access Gmail, Google Contacts and Calendar using Microsoft's Exchange ActiveSync system. What this allowed iOS users to do was set up Gmail as an Exchange account, which in turn provides push alerts for new e-mails in a real-time sync of Calendars and Contacts.

The cutoff date has long passed, but if you had an account already set up and running on your iOS device as Exchange, you had nothing to worry about; Google promised to keep the service … Read more

Hilarious mockups of Apple's new Mac Pro

Apple's new Mac Pro features a striking and quite innovative design -- instead of multiple heat sinks, there's a shared thermal core in the center that helps cool the CPU and twin GPUs at the same time.

As the fan is located right at the top of the thermal core, the Mac Pro features a large hole in its circular frame that's quite unheard of, especially when compared with your normal PC cases.

The unique design has prompted amusing comparisons to trash cans and Darth Vader, and spurred the creative Photoshopping crowd from around the world to innovate further on Apple's new machine. Click on our gallery for some of the funniest mockups we've seen. … Read more

iPhone owners more loyal than Android users -- study

Android vendors shouldn't expect to make many friends with Apple's current customers.

In a study released Tuesday by gadget-comparison company Retrevo, 81 percent of current iPhone owners will buy another Apple handset when their contracts are up and they have to purchase another device. Another 14 percent of current iPhone owners identify themselves as "undecided." Just 4 percent say that they plan to switch to Android.

It's a different story on the Android side. Just under two-thirds of current Android owners -- 63 percent -- say that they'd stick with a handset running Google'… Read more

Hidden iOS 7 feature puts panoramas in lock screen

An otherwise undocumented iOS 7 feature has been discovered that lets users view the entirety of large, panoramic photos on their iPhone's lock screen.

The feature uses the device's built-in gyroscope to track movement, and pans across the photo. In its demos of the software at the Worldwide Developers Conference on Monday, Apple had only shown off that the background of the lock screen and home screen would move slightly as users tilted the phone.

A Vine of the eye candy, spotted by Business Insider on Wednesday, shows the feature in motion. Try not to throw up watching … Read more

Tim Cook maintains Steve Jobs' Beatles business model

Tim Cook likes to talk about Apple's values and the virtues of teamwork. At the Worldwide Developers Conference this week, he told the 5,000 developers in attendance to build products for Apple's platforms that trigger emotional responses, such as "delight," "surprise," "love," and "connection" for users.

One of the videos shown at WWDC, and released as a TV ad, introduces the world to Apple's value system: "We spend a lot of time on a few great things...until every idea we touch...enhances each life it touches.&… Read more

Kanye remixes: I am the next Steve Jobs

Dear readers, I hadn't thought to mention this before, but I am the next F. Scott, Fitzgerald, Mark Twain and Ernest Hemingway. There's more than a soupcon of Hunter S. Thompson here too.

There's also a touch of Walt Whitman, and I do have my John Updike and Arthur Miller moments. The latter I call Miller Time.

I apologize for such sudden immodesty, but I have been inspired by the great producer, rapper, fashion icon, and Kardashian-impregnator Kanye West.

He, you see, believes he's the next Steve Jobs.

You might think this is a temporary aberration, … Read more

2013 MacBook Air gets low repair score from iFixit teardown

Newly unveiled by Apple, the 2013 13-inch MacBook Air has received the teardown treatment from the folks at iFixit, who gave out low ratings on the ability to repair and upgrade the laptop.

At its WWDC keynote on Monday, Apple revealed several enhancements to its 11-inch and 13-inch MacBook Air ultrabooks, including a faster solid-state drive, an upgrade to Intel's fourth-generation core processor, increased battery life, and support for 802.11ac Wi-Fi.

On the outside, the new MacBook Air is virtually the same as its predecessor. But a peek at the innards of the 13-inch version uncovered the new tech. … Read more

iOS 7 looks great, but can it lure this Android user?

iOS 7 is still not quite the Droid I've been looking for in an iPhone.

I've been an Android devotee for about three years now, but ever since the introduction of the iPhone 4S and Siri -- something totally new running on a nice piece of hardware -- I've been considering making the switch to iOS. As intriguing and enticing as the 4S was, I balked due to the lack of LTE. The iPhone 5 fixed that, but by then iOS seemed stale to me, and the lack of any major new innovations kept me tapping away on my aging Droid Razr and led me to declare that the iPhone and the ascendant Apple of this century's first decade had peaked. (Actually, the phrase I used was "jumped the shark" -- I suggest reading the original post for an explanation.)

So I watched with great interest on Monday as Apple unveiled a reboot to its mobile operating system in the form of iOS 7, which is being hailed as beautiful and ambitious. CNET editors have dubbed it a "radical new look" and part of Apple's "quest for perfection and the devotion to creating objects of profound and enduring beauty," as our Dan Farber put it.

From what I've seen of the OS, you'll hear no disagreement from me, but I'm still left comparing Apples and Androids.… Read more