SAN FRANCISCO--As Lexus, Mercedes-Benz and BMW battle for luxury brand sales leadership this year, Acura has been flying below the radar--as usual.
Honda's upscale division has had a solid year. Sales are up 24 percent over 2009, outpacing the gains made by luxury's big 3. But the recession knocked Acura's ambition to become a first-tier luxury player way off course.
To hold down costs, two years ago Honda executives in Japan halted plans for a V-8 engine and rear-wheel drive. Now Acura is still trying to figure out "who we are and who we want to … Read more