Facebook courts small businesses with new ad type
Promoted Page Likes is a new ad tool attached to Pages and is meant to more conveniently serve small businesses that don't have the targeting requirements, or budgets, of bigger companies. Tuesday marks the global rollout of the tool, first introduced in the U.S. in December, a Facebook spokesperson told CNET.
Page owners can make the simplified ad buys from the admin section of their Pages and choose between showing their ads to people nearby, or in the same city, state, … Read more