tracking

Heavy wants to know where you live

Heavy, the online video site with a distinct focus on the Jackass demographic, announced Tuesday that it will be using the IP Intelligence technology from Digital Element in order to "geotarget" its advertisements, language, and video content based on where a visitor's IP address is located.

This means a couple of different things. One, by knowing where its visitors come from, Heavy can run locally targeted advertisements, which can make it a more appealing buy for advertisers. This, as we've seen with many of Google's locally-oriented applications, can be very lucrative.

And two, imagine the … Read more

Centralized social commenting: coComment

CoComment is an interesting service that helps you monitor comment threads on blogs and Web sites. The service does two big things. One is letting you subscribe to any post's comments, regardless of whether the site in question offers notification of replies. The second element is scraping comments from threads you've replied to, so you can monitor and access the responses for multiple sites in one centralized location. If you're a frequent commenter on several different blogs or sites, this could be a worthwhile service for you.

In order to see if a page you're on has an active coComment discussion, you need to install a small Firefox extension. Alternately, there's a bookmarklet for other popular browsers such as IE and Opera. The key benefit in using the coComment extension is that it will automatically link your on-site comment with your watched comment threads. You need simply click the coComment button, and the service will give you the option keep track of the conversation, add tags, and mirror the thread to your watch list.

When browsing, the plug-in will change colors from blue to orange on any page you're on to let you know a coComment thread on the site or post already exists. Like the bookmarklet, when you click the plug-in button, you'll get the option to follow a thread or comment through coComment, instead of via the site's comment engine. This is one aspect that I don't like, since it's taking potential discussion off the site's built-in discussion. At the same time, for sites without the option to comment, coComment can add this functionality.

To keep track of what others are commenting on, registered members can become friends. Users can see who has subscribed to their conversation feeds, as well as see other coComment users who have responded to the same threads. Each user also gets their own comment and subscriber count, which acts as a general way to tell how much clout or interaction coComment users have.… Read more

Pool gadget tracks path to exhaustion

There are plenty of gadgets that involve pools, but it seems that most of the ones we see involve music or practically anything else except swimming.

So we were pleased to come across the "Lap Track" because it appeared to be something that swimmers--not just technophilic ones--might actually be interested in. This $60 underwater device can be affixed to the wall at the end of the pool and provide a variety of information, including "best lap time, average lap time, average speed, total distance and total calories burned."

The manufacturer does warn, however, that the Lap … Read more

Star navigator tells you where to gaze

For some years now, we've had a digital telescope gathering dust in a closet somewhere (we're not even sure which one anymore). The reason? We still don't know how to work it.

That's why we're sorely tempted to accidentally donate it to charity and get one of these instead. The "Talking Star and Constellation Navigator" is more our speed--not only does it have a tracking system to find the best viewing angles, but it actually tells you what to do next to find and identify "56 constellations, 66 stars, and 33 deep-sky … Read more

GPS remembers photos when you don't

We can't remember the number of times we've come across an old photo and couldn't remember where it was taken. (Sometimes a new photo, even.) That's why we, and our deteriorating brain cells, appreciate Sony's development of a GPS unit for the camera.

The elegantly named GPS-CS1KA saves the location, time and date of photos taken in all areas that have satellite coverage, according to Tech Digest. The device stores about a month's worth of tracking data for the photos, which can be tagged on a Google map as well.

The unit weighs under … Read more

Track your online foes with Competitious

Launched last October, Competitious lets you quickly and easily compare your Web site with your competitors' sites. After adding their URLs, you can compare traffic, make detailed comparison charts, and keep track of press (both good and bad). The goal is to get a quick snapshot of your competition and have the tools to keep tabs on them in hopes of making your own site better.

There's a strong emphasis on collaboration, as you can invite others to join your Competitious project. Each of your collaborators can use the Competitious bookmarklet to add stories to each competitor's profiles. … Read more

Plant bugs on bad guys, then track them with your Garmin Astro

Yeah, yeah, we get the Jetsons reference. (Aren't there enough of those these days?) The $650 Garmin Astro, as featured on Gizmodo, is meant to track hunting dogs by following the movements of small wireless devices that can attach to their collars. The Giz guys, however, suggest that it could be used to keep tabs on kids or live-action Pac-Man players. Here at Crave, we think there are way more uses for this little handheld navigator. Namely, it could be used to fight crime. Imagine the kinds of reconnaissance you could do with a GPS device that not only … Read more

Don't toss those cassettes just yet

Maybe it's the holidays, but we've been reminiscing a lot lately here at Crave. And we would like to thank everyone for indulging us--but first, one last trip down memory lane (until the next one).

The latest item to trigger memories of our misspent youth is the "Plus Deck Cassette Converter" offered on Firebox.com, which calls it a "full logic, front-loading cassette deck that can convert, edit and play tapes on your PC" by converting them into MP3 files. But Gearlog said it best, explaining eloquently how this gadget can help you relive your glory daysRead more

i-Kids lets lost children hit panic button

It's a simple fact of life: Good ideas often miss something obvious that would make them great ideas. One example is GPS devices for locating lost or missing children.

Many of the tracking technologies we've seen are basically one-way systems--you stick a sensor onto a backpack or clothes, then the parent tracks it with a main unit. But why not make it work the other way around as well?

The "i-Kids" safety system promises to do just that, giving your child a device that allows them to touch a single button that alerts you to … Read more

iTrackr shops for you, but is it enough?

We certainly could have used a service like this before experiencing a personal dose of "Black Friday" hell this year. Rather than flip through page after page of newspaper inserts and retailer Web sites, and then gamble on whether the items are really in stock as promised, we would have much preferred the kind of one-stop shopping that iTrackr claims to provide.

The Florida-based company says it monitors the inventory of 8,578 Best Buy, Circuit City, CompUSA, EB Games, Sears and Target stores across the country. Based on your zip code--and a $1.99 fee--iTrack promises to … Read more