If Sony wants to be effective in this mystery marketing game, it's going to have to be more patient. Unlike B&O's "Serenata" campaign, which made us wait weeks before letting the secret out, Sony's latest product went live only days after its teaser site began to circulate in earnest.
But no matter. It turns out that the box under wraps was what it called the world's first OLED TV, referring to its ultra-thin and flexible screen technology that uses organic light-emitting diodes. The energy-efficient TV is just 3 millimeters thick and will … Read more
Of all the companies that have caught the mystery marketing bug, Sony is quickly becoming the most prolific perpetrator. In fact, the campaign tactics may be too secretive for their own good. The Sony "Rolly," for example, still has people guessing what it's all about even after the product was officially unveiled.
Its latest entry is equally baffling. A teaser page on Sony's Japanese Web site offers virtually nothing other than an obscured photo and the obligatory "Coming soon" tag line. (We're thankful that they at least spared us the cliched countdown clock.) … Read more
We just have to say it: The Sony NWZ-A810 is a pretty slick player. Of course, getting rid of SonicStage was a major help--you can now use all the new Walkmans with WMA jukeboxes--but the A810 shines in many areas besides software support, as well. It offers a fantastic display, a sleek design and interface, and a stellar rated battery life--plus, it's one of the few players that sounds great right out of the box, thanks to the inclusion of Sony's rather great MDR-EX082 headphones. Users looking for the whole package (sans radio) will be pleased. For all … Read more
HD Radio looks set to be the key feature for car-stereo makers this season. This week, Sony unveiled two budget stereo head units with HD Radio compatibility. The top-of-the-line Sony CDX-GT520 ($140) and entry-level CDX-GT320 ($100) are both HD Radio-ready, but require the addition of the Sony's clunky XT-100HD HD radio tuners module ($100) to pick up HD channels. Both systems can also be used to play satellite radio and iPods (via additional modules) and generic media players through their as-standard auxiliary-input jacks.
Meanwhile, Dual is launching its own bid for the aftermarket HD Radio crowd with the launch … Read more
The Vaio NR popped its head up in Germany a few weeks ago, and Sony announced yesterday that its new budget laptop will make its U.S. debut next month. With a starting price of $750, it undercuts Sony's current budget model, the Vaio N, by a hefty $200. Despite its low price, Sony didn't skimp on design, outfitting the 15.4-inch, 6.2-pound with a textured chassis it describes as "fabric-like" and "pleasing to the eye and cool to the touch." You'll have your choice of three colors, which Sony calls wenge, … Read more
Say what you will about Sony computers, but they've always been at least a finalist in laptop version of The Biggest Loser--the most recent lightweight contender being the first to break the 2-pound barrier with its Vaio G series. Yet the latest upgrade to that line apparently has a feature that has little to do with weight but is extremely close to home for some of the less coordinated road warriors among us.
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The Final Four is set, and only one No. 1 seed is still in contention. Not only that, but fan darlings The Beer-Launching Fridge, Bender, Marvin the Paranoid Android, and Nintendo R.O.B. have been sent packing due to heart-wrenching losses in the Elite Eight. They are still champions in the hearts of many, but when it comes to … Read more
With Halo 3 hype soaring, people are already dreaming about fragging aliens, dual-wielding machine guns and taunting 12-year-old kids when they sneak up behind them and put one in their head in a massive online battle.
But what many may not realize is that tomorrow's release of Halo 3 could be a watershed moment for Microsoft and the Xbox 360. With a blockbuster title that will surely captivate millions across the globe, the Xbox 360 will be the most played video game console for the month of October and should catapult the system to the top of the video game world.
As we're all aware, Nintendo currently enjoys the top spot in the video game console war. With nearly 404,000 Wii units sold last month alone, Nintendo is hands down the most successful hardware company of this generation. And while Nintendo fans are quick to cite this number when their favorite console is under attack, they fail to mention how it compares to previous months.
According to The NPD Group, Nintendo Wii sales dropped 5 percent from July, while the Xbox 360, with 277,000 units sold, witnessed a sales increase of 63 percent from July. To round it out, the abysmal Playstation 3 sold just 131,000 units--a drop of nearly 18 percent.
Sure, the Nintendo Wii is doing well and it continues to sell better than the competition, but the main reason the Xbox 360 did so well last month was its software. Most notably, Madden. According to NPD, Electronic Arts sold 897,000 copies of the Xbox 360 version of Madden, representing the first time in years that a non-Sony console topped the Madden sales list.
I've said it once and I'll say it again--software and software alone will drive hardware sales after the initial hype dies down. And if the 5 percent drop in sales is any indication, maybe the Nintendo Wii's hype is finally dropping too.
Halo 3 will undoubtedly be the biggest game of the year. With millions already enjoying previous iterations, tomorrow's release could be the biggest we have ever seen. For many casual gamers, the release of Halo 3 means it's time to buy an Xbox 360. And it's this cadre of individuals that Microsoft has been waiting for.… Read more
The official announcement of the vibration-enabled Dual Shock 3 controller for the PlayStation 3 was the biggest news from Sony's otherwise lackluster Tokyo Game Show keynote address. Since the broad strokes of the original announcement, GameSpot was able to glean some additional details on the new controller--and get some hands-on testing of the unit as well. Here's what they found: … Read more