Google shows advertisers where their ads click
Google has added a new level of detail to the tools advertisers can use to track the performance of their search-ad campaigns, showing them the geographic region of the users who clicked on the ads.
Advertisers pay Google for ads next to search results when users click on them, so obviously advertisements have an interest in knowing details about where those users are located. "By specifically targeting those locations where your ads perform best you can maximize your campaign's performance," Google's Trevor Claiborne said on the Inside AdWords blog Thursday.
The move illustrates one of the … Read more