Webware trends: Social networking to build brand loyalty
The phenomenon of branded social networks was thrown into the spotlight back in January when Disney CEO Bob Iger unveiled the company's revamped Web site complete with MySpace-like features (or kid-safe, Disneyfied versions thereof). And there's been plenty of talk recently about how small is the new big (to use Seth Godin's words) when it comes to social networks: that sites centered around a specific niche or subculture will be the next major trend, as opposed to enormous, all-encompassing, and arguably cluttered sites like MySpace. From what we've been seeing, this push toward niche social … Read more