AOL wants advertisers to be able to buy search ads that appear only on the AOL network. So, AOL has made a deal for a Google white-label AOL-branded search advertising service--dubbed AOL Search Marketplace. The service has been in beta with about 30 advertisers since the beginning of the year, but is being expanded to a larger group of chosen advertisers on Monday, AOL says.
The deal is an extension of a partnership between AOL and Google that dates to 2002 and was renewed and expanded in December 2005. As part of the deal, Google invested $1 billion for a … Read more