Truth will prevail, even when it first has to minnow its way through the calcified brain of a music-industry chief. At least, this is the story coming out of the GSMA Mobile Asia Conference, as reported by MacUser. Edgar Bronfman, a senior Warner Brothers executive, admitted to institutional incompetence:
We used to fool ourselves. We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won."
As TechCrunch notes, it's actually pretty amazing to hear the music chief openly admitting that the music industry considers[ed] its customers hostile combatants on the other side of a war.
Sad. But what may be worse is that Bronfman can't seem to understand the word "choice," as revealed by a later comment:… Read more