Salesforce.com has officially entered into an agreement to acquire Buddy Media, the companies announced today.
According to enterprise cloud-computing firm Salesforce.com, it will pay $689 million in cash and equity to acquire the social media marketing company, confirming earlier reports that the firms were nearing a deal. The companies expect the deal to close during Salesforce's fiscal third quarter ended October 31.
For Salesforce, the synergy between the companies made the deal. Salesforce currently offers a "social media listening platform" called Radian 6 that the company says, will be vastly improved by Buddy Media's … Read more