What does an average chicken have in common with the 2014 Mercedes-Benz S550? Both have sophisticated suspension systems. In its latest advertisement, the German automaker jiggles and bounces around a few chickens to demonstrate the general idea behind its Magic Body Control adaptive suspension.
What's being illustrated here is a behavior known as the vestibulo-ocular reflex, which allows animals to isolate the movement of their eyes from the movement of their bodies, stabilizing their vision.
In the case of the chicken, the reflex also isolates the movement of its entire head, allowing the birds to keep their skulls remarkably … Read more