When it comes to the One series of smartphones, HTC is hoping to follow Google's playbook for its flagship devices.
HTC wants One to be synonymous with Google's Nexus, which represents the latest and greatest that Android has to offer. Similarly, the One is supposed to be HTC's best combination of design, music capabilities, and camera technology.
"The One brand is so important for HTC's future," said Jason Mackenzie, head of global sales and marketing for HTC, in an interview with CNET. "We're treating it special."
HTC's One series of … Read more