Firms embrace Do Not Track for targeted ads only
What Do Not Track means to you and what it means to companies that are collecting your data crumbs across the Internet are likely two very different things.
Thus excitement about today's announcement that Google and online advertisers under the Digital Advertising Alliance (DAA) banner will support Do Not Track technology may be tempered as people realize exactly how limited the scope of the effort is. It applies to targeted ads only and not to any other forms of tracking, such as the use of Google "+1" and Facebook "Like" buttons, which have generated public … Read more