Imagine consumers en masse dumping their old PC clunkers for a svelte MacBook Air running the sleek, new Snow Leopard operating system. An implausible Orwellian vision but probably not that far removed from Apple's marketing aspirations.
In short, walk into any Apple Store in any tony neighborhood and the message is: relieve yourself of those old bulky PCs and flip phones and we'll give you smaller, more stylish computing with the Apple cachet.
The analogy may be a bit strained, but imagine trading in a 14 mpg Hummer H2 for a 45 mpg hybrid Ford Fusion. The point: … Read more