Apparently Yahoo wasn't just bluffing with its plan for an ad deal with rival Google.
The search company had planned to announce the partnership by midweek, a source familiar with the plan said. Under the deal, Google would supply text ads next to Yahoo search results; Yahoo conducted a limited-scope test of the Google ads for two weeks in April.
How exactly the potential partnership could come to fruition remains unclear with Microsoft walking away from its Yahoo acquisition offer.
On the one hand, Microsoft's withdrawal reduces some urgency and gives Yahoo more flexibility to chart its own … Read more