NBC

Despite what Apple loyalists may think, iTunes needs NBC Universal more than the network needs iTunes, according to a report issued by Forrester Research.

As NBC shows such as The Office and Heroes began disappearing from iTunes over the weekend, James McQuivey, a Forrester analyst, warned Apple executives that it was in their best interest to "win NBC back."

In the report issued Monday, McQuivey asked what good it is equipping iPods with video monitors if there isn't any video to watch. The way McQuivey sees it, NBC Universal is the clear winner in the feud between … Read more

As we have seen, Netflix and NBC have a very solid working relationship, offering exclusive web content for the site in the past. Today, Netflix announced that it will offer episodes of hit NBC shows, such as Heroes, The Office, 30 Rock, and Friday Night Lights to its subscribers for instant viewing online.

Just to clarify, Netflix has offered instant viewing of various DVDs, including Heroes Season 1, prior to today, but now it will be making episodes that are currently unavailable on DVD available for viewing. This also marks the fourth way that you can see NBC shows online. … Read more

This has been quite a year for Apple, but Steve Jobs' magic wand doesn't always work.

In March, Apple unveiled Apple TV, the company's attempt at tackling a question that has eluded the PC industry for years: how can we get people to watch content delivered over the Internet in their living rooms on their big-screen TVs? When he announced the product last September, Jobs said that Apple TV "completes the story" of Apple's bid to reinvent the way people watch movies and television shows.

Now, as we head into the holiday shopping season, it … Read more

TV and film writers will officially go on strike starting Monday at 12:01 PST, a spokeswoman for the Writers Guild of America said on Friday.

As the weekend may bring more negotiating between the guild and the group representing film and TV producers, one of the main sticking points is Internet revenue, according to a story published Thursday in The Wall Street Journal.

The writers want a share of ad revenue generated by online broadcasts of TV shows. Producers insist that the Web is more of a promotional tool and hasn't brought in much money.

The dispute comes … Read more

I will say this: NBC's Jeff Zucker has got serious stones.

According to a report in the venerable entertainment industry trade rag Variety, Zucker, president and CEO of NBC Universal, asked Apple for a cut of iPod revenue as part of the failed negotiations between the two companies over a contract extension for the right to sell NBC's shows on iTunes. (Thanks, Valleywag.) If that's true, wow.

A source familiar with NBC Universal's negotiations confirmed that the company asked for a slice of iPod revenue but only after Apple refused to budge on variable pricing.

"… Read more