commentary Like it or not, chances are that one of your most prized relationships is with your smartphone.
You love a phone design or you viscerally hate it; you can't stand this wallpaper, so you add that one. Your phone's design or color is a statement of your identity. Like all products it says something about you: you're hip and edgy, you're a top-notch professional, you're more subtle and value utility. If you invest in custom cases or stickers, is it only for protection, or also an act of self-expression?
Then there's the wallpaper you choose, the ringtones and alarms you set, the apps you download, that all create an environment uniquely shaped by and descriptive of you.
All this is a good thing, at least if you make or sell smartphones, and it's a tacit principle that the mobile industry thrives on. People don't just like their phones, we need them. And if you lose or leave behind your phone, you mourn every minute it's outside of your possession. Have you ever thought: my life is on my phone?
Yep, it's not for nothing that cell phones are called the most personal of consumer electronics.… Read more