Exploring beyond the toolbar, Alexa overhauls rankings
Did your site's Alexa ranking change overnight? That's because on Thursday, the chart-friendly Web analytics company announced an overhaul of its rankings system.
Alexa, according to a company announcement, now "aggregate(s) data from multiple sources" rather than just the surfing habits of those who'd installed its browser toolbar.
"Alexa toolbar users' interests and surfing habits could differ from those of the general population in a number of ways, and we described some of those possible differences on our Web site," the announcement explained.
TechCrunch's Duncan Riley, for example, pointed out that … Read more