Facebook may be aiming to spend anywhere from $800 million to $1 billion to acquire Waze, an Israel-based company that offers a socially informed GPS app for drivers.Talks reportedly kicked off six months ago, according to Israeli business-news site Calcalist, which says that due diligence is currently under way. This would mean that the two companies are checking each other out before signing on the dotted line. The two also have signed a term sheet, or an agreement in principle on the sale, according to Calcalist.
NEW YORK--Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday.
In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users' GPS location information to help tailor advertising.
Spilman said that this kind of advertising is very powerful to brands.
"Location is important because we know where you are, and when you are doing something," she … Read more
Apple has no plans to acquire Waze, a maker of social-navigation apps, despite earlier reports suggesting a deal was in the works, CNET has learned.
A source familiar with Apple's thinking has told CNET that reports that Waze would be acquired by the iPhone maker are completely "fabricated." The person told CNET that Apple has no plans to acquire Waze, and discussions are currently not being held between the companies.
Update 10:51 a.m. PT: A source has confirmed to CNET that Apple has no plans to acquire Waze. Click here to read the full story.
Apple and social-navigation app maker Waze might soon come to terms on a lucrative deal for the startup.
The iPhone maker is in talks to acquire Waze, TechCrunch is reporting today, citing sources who claim to have knowledge of the negotiations. Those sources say that Waze is looking to net $750 million in the deal, but Apple is so far only willing to offer $400 million in cash and an additional $100 million … Read more
Version 3.5 of the app boasts a new design throughout, and it adds capabilities such as being able to see friends driving in a user's direction. It also makes it easy to share updates about ETA, as well as pick up friends and set spots to meet.
In addition, the app -- updated for Android and iOS -- now allows users to sign in via Facebook, send private messages, and look up useful … Read more
For developers, getting noticed is more than half the battle.
At a time when the big operating systems have more than half a million apps available for sale, developers have an increasingly hard time breaking through. A whole industry has sprung up around "app discovery," offering developers ways to promote their work to an audience that likely wouldn't find them otherwise.
In such an environment, recommendations are essential. And it's hard to imagine a more valuable recommendation than a personal endorsement from the CEO of the world's most valuable technology company.
But less than a … Read more
Although there was much anticipation of Apple's native navigation app for iOS 6, reports of its performance revealed many flaws. If Apple Maps is not everything you had hoped, fear not, there are alternatives. Other companies have been doing navigation a lot longer than Apple, and their apps show much more refinement. Most are basically free, but you will need to pay a little for features such as voice prompts, traffic data, and downloadable maps.
Here are five free, or mostly free, iPhone navigation apps. … Read more
Any developer making navigation apps for the iPhone has to be looking at the impending arrival of Apple Maps with fear, as it will come preinstalled on iOS 6 and offer turn-by-turn voice prompts for free. But Waze can make a few arguments why its navigation app trumps the upcoming Apple Maps.
The Waze app's initial focus was crowdsourced traffic, and it has evolved to offer full-blown, free navigation. Its social focus is something that Apple Maps will have a difficult time duplicating, but also limits Waze's usefulness in some areas. Waze's traffic features make it useful … Read more
Any developer making navigation apps for the iPhone has to be looking at the impending arrival of Apple Maps with fear, as it will come pre-installed on iOS 6 and offer turn-by-turn voice prompts for free. But Waze can make a few arguments why its navigation app trumps the upcoming Apple Maps.
The Waze app's initial focus was crowd-sourced traffic, and it has evolved to offer full-blown, free navigation. Its social focus is something that Apple Maps will have a difficult time duplicating, but also limits Waze's usefulness in some areas. Waze's traffic features make it useful … Read more