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A new auction house, this one for mobile ads

MoPub, a mobile advertising startup founded by former Google and AdMob employees, today is launching a Nasdaq-type exchange where buyers and sellers can bid in real-time for ad space on smartphones and tablets.

The San Francisco-based company, which in July scored $6.5 million in funding, is one of several firms trying to capture the swelling mobile advertising market, which is on track to double this year to $3.3. billion worldwide, according the Gartner research.

CEO and co-founder Jim Payne says that among several players, including Google, MoPub is the first to offer a self-service system--he calls it a &… Read more

Nottv smartphone TV broadcaster to debut in April

MAKUHARI, Japan--A smartphone-only TV broadcaster will begin beaming programs to handsets in Japan next April, offering users live commenting as well as text content and games.

Promoters for Nottv were staging fashion shows in a TV studio set up at the Ceatec 2011 trade show outside Tokyo to drum up enthusiasm for the concept.

Japanese consumers have been able to watch conventional TV on their phones for years using the 1seg service. But Nottv will be the country's first dedicated smartphone TV channel.

Nottv shows will make use of frequencies left vacant when the country officially switched to digital … Read more

DoCoMo phone cases detect radiation, bad breath

MAKUHARI, Japan--Want to add functionality to your smartphone? NTT DoCoMo is showing off phone cases at Ceatec 2011 here that can detect ultraviolet and gamma radiation, bad breath, and even how fat you are.

On the opening day of the trade show outside Tokyo, visitors flocked to see the phone jackets, which are larger than regular cases due to the sensors they incorporate. They were on display with a DoCoMo Medias smartphone, and don't have a release date yet.

"You blow into these sensors to measure how much alcohol you have consumed, or whether you have bad breath," says Masanori Ishida of DoCoMo's Advanced Technology Group, pointing out a breath sensor on one of the prototypes. "Data from this UV sensor, meanwhile, can be quickly posted to an online map of your area."

Another case has four metallic sensors that you press with your fingers to get a reading of your body fat. After inputting your height, age, and weight, an associated app will tell you whether you're carrying around a few too many pounds. … Read more

DoCoMo battery phone case recharges in 10 min

MAKUHARI, Japan--If you forget to charge your phone overnight, NTT DoCoMo has a prototype case that can do the job.

The prototype super-fast rechargeable battery case, being shown off here at Ceatec 2011 takes only 10 minutes for a full charge. When your phone battery dies, just slip it into the case for a recharge.

You still have to charge your phone at the regular speed, of course, but you have a portable source of power that's fully juiced in minutes.

That could be handy if you're not near a power source.

The case uses a lithium-titanate (LTO) battery that's much faster on a recharge than lithium ion.

It's similar to Toshiba's Super Charge Ion Battery, which can recharge in 5 minutes and lasts for 6,000 charge-discharge cycles.

DoCoMo hasn't said when the battery case could hit the market, or a possible price. … Read more

Yahoo fires Carol Bartz

The four-tuner Tivo Premiere Elite makes its debut, Netflix cracks down on people who stream more than one video at the same time, and Yahoo's board fires CEO Carol Bartz after less than three years on the job.

Links from Wednesday's episode of Loaded:

Yahoo! board fires CEO Carol Bartz Netflix cracks down on more than one stream Facebook for iOS gets update Apple ships 27" Thunderbolt displays Tivo Premiere Elite Reddit spins out... sort of Subscribe:  iTunes (MP3)iTunes (320x180)iTunes (HD)RSS (MP3)RSS (320x180)RSS HD

Nichicon claims smallest, quickest EV charger

Japan's Nichicon says it has developed "the world's smallest and lightest quick chargers" with two units that take 35 to 60 minutes to charge.

The Kyoto-based capacitor maker says the NQC-A202 charger is about 5 feet tall and 13 inches wide, weighing 330 pounds.

It has an output capacity of 20 kilowatts. The NQC-A302 unit has a 30kW capacity but weighs 375 pounds. The output voltage is 50 to 500 volts DC.

The company says the chargers are half the weight and size of existing models but still meet standards set by CHAdeMo, a rapid-charge association led by Tokyo Electric Power Company and Japanese automakers.

The chargers will be aimed at car dealerships and other customers. They will hit the market in October and will sell for 1.89 million to 2.1 million yen ($24,500 to 27,220), the Nikkei newspaper reported.

As of last month, there were nearly 800 CHAdeMo rapid-charge stations on the road, with the vast majority in Japan.

Nichicon has also produced on-board chargers for the Mitsubishi i-MiEV as well as the Nissan Leaf. Both cars can be recharged with Nichicon's latest chargers.

(Via Nikkei) … Read more

Fujitsu phone dual-boots Symbian, Windows 7

Japanese carrier NTT DoCoMo today announced 24 handsets for its summer lineup, and one of the most interesting has two operating systems: one mobile OS, and one OS you wouldn't expect to find on a cell phone.

The Fujitsu LOOX F-07C, one of the most peculiar hybrid smartphones in recent memory, can use the Symbian OS or Windows 7 Home Premium (32-bit). The QWERTY slider features an 1.2GHz Intel Atom (Moorestown) processor, 1GB of RAM, and 32GB of built-in storage space. A trackball and left click button are also located near the keyboard. My notebook, which was already feeling a bit irrelevant due to tablets, is shaking in its sleeve.… Read more

Talk about pressure

Links from Monday's episode of Loaded:

Google compiles pre- and post-earthquake images of Japan

AT&T allows U.S. customers to call and text to Japan for free through the end of March

Rumors circulated over the weekend of a new Google social network called Circles

Sony temporarily shuts down Final Fantasy MMO games to help Japanese utility companies save power

Netflix is not interested in selling movies

GPS manufacturers protest the LightSquared broadband spectrum

The iPad 2 sold like gangbusters this weekend

A new iPhone app mocks your performance in the bedroom

Twitter, Facebook vital as Japan cell networks jam

Japanese are using social networks like Twitter, Facebook, and Mixi as cell phone networks are jammed following the 8.9-magnitude earthquake and subsequent tsunami that struck northern Japan on Friday, killing at least 300 and leaving nearly 500 missing.

Carriers were limiting voice calls on congested networks, with NTT DoCoMo restricting up to 80 percent of voice calls, especially in Tokyo and in northeast Japan, where 30-foot tsunami waves caused extensive damage. (See video below.) But service was nil or patchy throughout the country.

Carriers Softbank and Au were also affected, with Tokyo residents unable to send text messages to friends and loved ones. Friends have reported that they were able to contact family members on DoCoMo, but not others.

Twitter, Facebook, and Japanese social-media site Mixi were helping fill the communication gap though, as online networks held firm. However, Internet service was on-again, off-again in Tokyo.

Friends in Tokyo reported walking miles to get home from the Marunouchi district of the capital's downtown as subway services were suspended. Streets in the capital remained gridlocked, with highways shut down, early Saturday.

"The streets were so full of people walking, and it was so crowded it was like being in a morning rush-hour commuter train," said Toshie Niida, who works at a cable broadcaster in central Tokyo, in a Facebook chat. "It took me more than an hour to walk home." … Read more