Up to 3.5 million 3D Blu-ray movie discs have been sold in the U.S. since mid 2010, according to a new report from research firm IHS Screen Digest.
Half of these discs were picked up through retailers, while the rest were bundled with 3D TVs, says the study, titled "Life in 3D: BD3D's first year of sales." Furthermore, 507,293 out of 1.75 million retail copies flew off the shelves in 2010 alone, compared with the 363,000 2D editions sold in 2006, the first year the format debuted. (Do note that the Sony-led Blu-ray standard was competing against the HD-DVD camp back then, whereas 3D Blu-ray has cornered the entire 3D movie disc market for home consumers.)
"Once [consumers] have 3D in the home, they love it and are hungry for content, snapping up BD3D movies as soon as they become available," said Jan Saxton, film entertainment senior analyst for IHS. "Sales reached this high level despite the fact that the number of BD3D titles on the market was relatively small compared to non-3D Blu-ray."
The growth could accelerate in the second half of this year, the report says, with the number of 3D Blu-ray titles available expected to reach 93 by the end of 2011.