For something as sedate as RSS readers, Google's competition is getting fired up.
AOL plans to launch its own AOL Reader Monday, which will focus at first on being fast and simple, according to a person familiar with the matter at AOL.
The entry will be one week before Google Reader is scheduled to go dark. The service is supposed to close July 1, the search giant announced in March.
Keeping it simple at first is a similar strategy to rivals, which have had to keep goals narrow to roll out quickly before Google Reader closes.
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