Nielsen: Tablets are hot, but few actually own one
Led by the iPad, the tablet market has taken off with a bang, but even with all the hoopla, less than 5 percent of U.S. consumers polled by Nielsen actually own one.
Tablets represent a huge potential money maker for the industry based on what consumers will pay not just for the device but all the content they need and want. Yet Nielsen's data, presented at the paidContent Mobile conference this week, shows that it's a market with considerable room to grow.
Adoption of tablets has risen over the past year to 4.8 percent in this … Read more