Finally, we're seeing a bit of a fight from the Sony PR team in response to the brutal lambasting the PlayStation 3 has been taking for its poor showing against Microsoft's Xbox and Nintendo's Wii, as well as the fact that it costs more to make than it sells for.Edge Online reports on a Sony press release called "Keeping Gaming and Entertainment Simple," in which the Japanese consumer electronics giant emphasizes out-of-the-box features of the game console: Blu-ray functionality Built-in Wi-Fi Huge hard drives Free online gaming "Ten years of value with a … Read more
The PlayStation 2 received 30.2 percent of all console-gaming minutes in 2008 (January to October), according to the Nielsen Media Research.
That statistic is a bit surprising, until you consider that Sony has sold more than 140 million PS2s since its launch. With the largest footprint, the PS2 should have the largest usage base.
Top Console Usage (by percent of minutes played) PlayStation 2 (30.2 percent) Xbox 360 (18.3 percent) Wii (13.5 percent) Xbox (9.1 percent) PlayStation 3 (7.7 percent) GameCube (4.4 percent) Other (16.9 percent)
Admittedly, these PS2 numbers are surprising … Read more
Nintendo announced in December that it was working with Japan's Dentsu to bring video to the Wii video game console. And not just any video, but cartoons and original programming. Strategically, this a great move--trying to get the Wii to become the center of the digital living room.
The Times Online reports "the Wiinoma channel is expected to deliver a family- oriented blizzard of cartoons, "brain-training" quizzes, cookery, educational and other lifestyle shows: all of it original content produced exclusively for Nintendo."
News of Nintendo's move into broadcasting is likely to fill executives of … Read more
Today's Wall Street Journal has an interesting piece illustrating why the PS3 is floundering in the contest with Nintendo's Wii and Microsoft's Xbox 360. PS3 sales are on the decline while the competition is rising at a dramatic rate.
So, what are some of the main issues with the PS3?
It's overpriced Microsoft dropped prices on the Xbox 360 to gain market share, and it worked. Sony is intent on becoming profitable (the right motive) but is doing so at the sake of building momentum. A console that starts at $400 (with only one controller and usually zero games) puts you over $500 before it's much fun.
According to the WSJ article, "U.S. sales of the PS3 fell 19 percent last month from a year earlier, while sales doubled for the Wii console and rose 8 percent for the Xbox 360, according to research firm NPD Group. Analysts say they expect PS3 sales for this month to be flat or lower than last year, while sales for its rivals are likely to rise." … Read more
In April Playfish launched in-game advertising with Google and in July launched in-game transactions with Paypal. The launch of this new premium game shows some of the advertising possibilities available during this economic downturn.
The upside? An audience that already likes the Geo Challenge game who are likely willing to experiment with this new module resulting in increased brand awareness. The downside? This doesn't seem easy to do as Playfish basically had to create a new game, which takes time and effort. … Read more
According to Microsoft's press release this growth seems completely true. The challenge is figuring just what these numbers mean:1.25 billion Gamerscore unlocked to date. 100 million achievements earned to date. 60+ XBLA titles score 75 or higher on metacritic. Braid is highest rated XBLA game of all time. 110 million trial XBLA games have been downloaded to date. The Summer of Arcade saw a 58% increase in unique members purchasing … Read more
Sooner or later, I will put all my 2009 predictions together, but in the meantime, I've come up with two business trends that I think we'll see next year:
Web start-ups will move to premium services and subscriptions Self-funding will rule for "ecosystem" plays
Ad-supported sites will move to a "free-mium" approach or die by the end of the year. Free-mium and paid services will become the norm next year, as advertising wanes and companies realize that ad-supported business models were not that great to begin with. Even Digg, with all its traffic, has little to show for the advertising model. … Read more
As someone who got back into games heavily this year (to the point of where I had to cut myself off) I would say that the biggest gaming "issue" was DRM and the Spore debacle. As far as big changes to the whole landscape, I would say the Wii Fit is a monumental genre-changer.
The Shack reports that Electronic Arts might be moving Spore to the Steam cloud-based gaming platform. An EA end-user license agreement showed up on Steam demonstrating that if nothing else, the company is testing out the idea.
Spore was the most pirated game of 2008, and if you are EA, you have to look at other ways to deliver games to the masses. With Steam, EA not only increases its distribution possibilities, but it also gets a better platform with a more user-friendly DRM function. … Read more
Steam is a very interesting cloud-based service that allows users to play games on any PC and that maintains the state of not only your gaming, but your community as well. This model encourages more game play and a higher likelihood that users purchase additional services as time goes on. It also puts some control back in the hands of the users, who aren't burdened by DRM.
Some interesting statistics: 70 percent of users are running Windows XP 65 percent of users have Nvidia … Read more