VW partners with Lucasfilm for Super Bowl ad
Volkswagen announced today it's bought two Super Bowl ad spots for its 2012 Beetle and Passat, and has partnered with Lucasfilm to promote the Passat.
The two 30-second spots will appear during the second and fourth quarters of Super Bowl XLV, according to VW.
"Accompanied by John Williams' iconic 'The Imperial March,' the [Passat] spot features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway," according to Volkswagen.
The other ad for the 2012 Beetle will notably not show the car, … Read more