It's always been clear that Apple Inc.'s real genius lies not so much in its products but in the way it markets them. And what's genius about it is how Apple gets every tech media outlet (CNET included) to do the work for them. A Harvard Business School professor has theorized that Apple benefited from $400 million in free publicity from the media coverage of the iPhone launch. In a recent USA Today story by Jefferson Graham, professor David Yoffie said the media hype surrounding the iPhone launch was like nothing seen before. "No other company … Read more
From the very moment Steve Jobs unveiled the Apple iPhone at MacWorld two months ago, every corner of the tech world has been buzzing that the thing would be too darned expensive. Indeed, we said the very same thing in our initial analysis of the device. Apple is asking a lot of people to pay $599 for the 8GB version of the iPhone, particularly when that also comes with a two-year contract to Cingular. And what's more, a few studies conducted since January indicate that very few people (one study cited just 1 percent of respondents) would pay that … Read more
Performance testing might not be the first thing you think of when you read product reviews, but it often plays an important role in helping to evaluate how some products stand up against their competition. CNET Labs takes performance testing very seriously, and it's sometimes a lot more difficult than you might think... When we encounter testing problems in the lab, we often turn first to the manufacturers to help us troubleshoot the issue. We like to give the vendors the opportunity to address the issues and offer explanations or solutions, in part to make sure we're not … Read more
By the time the iPhone launches in June, its user interface may be old news.
The iPhony skin for Palm OS mimicked iPhone's interface, but it was mostly a skin-deep imitation. More iPhone skins were developed for other phones. One also was created for Windows Mobile, but it was yanked for legal reasons.
The latest skin we've seen is the most full-featured of the rip-offs.
YouTube user tzywen has created an impressive iPhone interface for Windows Mobile, complete with a sliding unlock button and one-touch launch buttons for several apps. Of course, it also mimics the iPhone's … Read more
The delay is neither surprising nor particularly problematic. With less than 72 hours left in the month of February, the possibility of hitting the announced release window was becoming increasingly unlikely. That said, a March release for Apple TV would only be two to three weeks late and still within the Q1 2007 span originally mentioned when the product was initially announced last fall (under the "iTV" moniker).
In other words: take a deep breath, fanboys. The Apple TV … Read more
Many of us here at Crave are iPhone skeptics, but we still think that Apple sure put together a cool commercial for the pricey handheld device. Featuring famous movie and TV scenes of people answering phones--from Dustin Hoffman in The Graduate to Lucille Ball to "The Dude" from The Big Lebowski--the ad premiered last night during the Oscars.
(Via My iPhone.)
If you're planning on buying an Apple TV, make sure you have some extra A/V cables on hand. According to the Apple Web site, the only items included in the box--besides the Apple TV unit itself--are the remote, a power cord, and the instruction manual. Indeed, a more detailed overview of the product elsewhere on Apple's site lists the cables you'll need to supply: either HDMI (which can carry audio and video to compatible HDTVs) or component video, and--if using component--a pair of analog stereo or an optical digital cable to handle the audio. Those not … Read more
The Apple iPhone rumors just won't stop! Now that the months of speculation about the iPhone's existence has been quelled, the rumor mill is churning again, and this time it's about the second revision of the infamous Apple phone. Yes, this second version of the iPhone is still very much in the vaporware stage, but that doesn't stop the recent rumblings (courtesy of AppleInsider) that the next iPhone will not only be available for our European friends, but that it'll also come with 3G support. If you'll recall, one of the biggest letdowns about … Read more