I got my Kindle ebook reader from Amazon yesterday. It was very attractively packaged, and I've been looking for an excuse to do a traditional unboxing blog post, so here we go.
[Later update: my Kindle review is online now.]
When I opened the outer box the Kindle was shipped in, I found a second folded-cardboard sleeve inside protecting the product.
Inside that was the packaging for the product itself, a book-like box held shut by an elastic band around a post recessed into the "cover". This box would look reasonably attractive on a bookshelf, helping to reinforce Kindle's place in one's library.