Nothing quite says "you're special to me" like a happy birthday note on your Facebook wall, does it? The person sending the note doesn't have to remember your birthday--Facebook does that for them--and the effort to post the note is so low it can be done between sips of coffee.
Yet these gestures matter, computer-moderated or not. We are social creatures. We get a little pleasure zap in our brain when someone recognizes us, gives us something, or tells us something personal, no matter what the impetus to do so was.
So if it's the … Read more