Apple inked a deal with Rovi today that could potentially see the firm's TV listings guide make its way to future Apple products.
Rovi, which was formerly known as Macrovision before the company officially changed its name in 2009, provides TV guide listings to hardware vendors. The company's technology allows users to sift through programming, find shows, and record programs to a DVR.
Exact details of Rovi's deal with Apple are unknown, but analysts at Piper Jaffray believe the licensed services will be making their way to the Apple TV and eventually, an all-in-one Apple television.
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