Everywhere I turn today, I find a story by colleagues or comments by readers saying that the new Microsoft ad with Jerry Seinfeld and Bill Gates fails on almost every level. Some complain that it doesn't mention Vista at all, which makes it useless, while others say that watching Gates' derriere waggle at the end of the commercial was just a bit too much.
Either way, Microsoft is getting killed from all sides by people that think the ad was nothing more than a waste of time and money. "Apple's ads are so much better!" they say until their hearts are content. "Who would want to buy Vista after watching that ad?" they exclaim.
Do me a favor: sit down, put your MacBook Pro away, and be quiet.
"The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows--a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity," Microsoft Senior Vice President Bill Veghte said in an e-mail to employees.
That logic seems perfectly acceptable to me. The way I see it, Gates & Co. have been looked at for years now as the evil tech company that bullies others and tries to form monopolies. And yet, when it tries to put a human face on, it's heavily criticized in the media?
I don't get it.… Read more